While Mexico is better known for beer and tequila, wines have been crafted there since the 17^th Century. Now, the Valle de Guadalupe in Baja California is emerging as the “Napa Valley” of Mexico, a quality leader and tourism destination for the adventurous wine-and-food traveler.
Vino from Mexico, a U.S. importer of ultra-premium wineries from Baja and Mexico, with a consumer-direct business at www.vinofrommexico.com, has retained Benson Marketing Group for a national campaign to bring “a wild and beautiful wine land” (The New York Times, “Baja Fresh,” November 12, 2012) to American wine lovers. The campaign will highlight unique, exciting wines in the company’s portfolio-–such as Baja’s Monte Xanic–-in the context of the country’s wine quality revolution. Currently, Mexico produces around 1.6 million cases of wine each vintage, but only 10% is exported.
“We want to showcase the next generation of Mexico’s wine leaders, and provide an entirely new wine experience for those looking for new discoveries,” said Vino from Mexico partner, Marvin Nahmias. “We are thrilled to be involved at the earliest stages of an emerging trend, and look forward to introducing Vino from Mexico’s expansive portfolio to the trade, press and consumers,” said Jeremy Benson, president, Benson Marketing Group. The U.S. campaign will be uncorked at the Second Glass “Wine Riot” consumer tastings in San Francisco, June 7-8.

About Benson Marketing Group
Benson Marketing Group LLC is a leading wine marketing agency providing public relations, social media, trade promotion and brand consulting services. It is the only wine marketing agency with offices in New York City, Napa Valley and Paris. For more information visit www.bensonmarketing.com or www.bensonmarketing.fr.