In an effort to regain the growth of the tourism sector in Mexico, the federal government and the private sector have joined to invest in the development of various infrastructure projects.
However, the largest investment in tourism will focus on international promotion to counteract negative international press, including in the United States, Canada and Spain.
During the Declaratoria de Instalación del Gabinete Turístico, President Enrique Peña Nieto, explained that the goal is to position the country as a world class tourist power.
To this end, entrepreneurs in the tourism sector will invest 8.631 billion dollars to develop 176 projects over the next three years, said Peña Nieto.
Among the projects to be developed is the construction of new hotels, resorts, restaurants, golf courses, sports centers and improve airport infrastructure.
The infrastructure projects will be undertaken in 17 Mexican states with 27 destinations, of which 11 are cities and 16 beaches.
With this investment, tourism is expected to increase. An impressive 33,107 rooms will be added to the current number with new hotels being built in Baja California, Campeche, Colima, Distrito Federal, Guanajuato, Guerrero, Jalisco, Nayarit, Nuevo León, Oaxaca, Puebla, Querétaro, Quintana Roo, Tabasco, Sinaloa, Sonora and Yucatán.
In order to bring the tourists to fill these new rooms, airlines will put 272 new aircraft into operation. Pablo Azcárraga Andrade, President of the Consejo Nacional de Empresarios Turísticos, said that more than 100 companies in the tourism sector are involved in this goal.
Although the investment currently focuses on the development of infrastructure and tourist services of high quality, the end goal is for Mexico to regain its global position. In 2005 it was in seventh place; in 2007, tenth, and currently occupies the thirteenth place in attracting foreign tourists, according to the ranking of the World Tourism Organization (UNWTO).
According to official data of the last administration, private investment in tourism grew 60% over the period 2000-2006.
With private investment announced yesterday by President Peña Nieto, the forecast is that tourism will continue as one of the engines that drive the national economy, and that Mexico will again be one of the most visited countries in the world.
Translated: Judith Santiago / Mexican Business Web

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